SaaS Builder & GTM Expert
Building full autonomy for Go-To-Market. Scaling B2B SaaS from 0-to-1 to global exits.
About Me
I'm a SaaS builder and operator with over 20 years of experience scaling B2B SaaS from 0-to-1 to global exits. I specialize in GTM strategy, product-led growth, and monetization.
Previously, I co-founded Kompyte, a competitive intelligence platform that I scaled to a successful acquisition by Semrush (NYSE: SEMR) in 2022. Following the acquisition, I led the Competitive Intelligence unit operations and AI at Semrush.
Before that, I co-founded COCOsoft in 2006, building internet platforms that still power thousands of businesses today. Most recently, I spent 2025 leading product & engineering at Atlas, an AI-native monetization platform.
Now, I'm launching PlayGTM, empowering early-stage SaaS & AI founders to build high-velocity go-to-market engines. As a 500 Global mentor, I also guide founders on GTM playbooks, pricing, and turning bold ideas into sustainable traction.
Journey
My professional path and key milestones.
Co-Founder & CPTO
PlayGTM
Building Full Autonomy for Go-To-Market. Empowering early-stage SaaS & AI founders to build high-velocity GTM engines.
Jan 2026 – Present
CPO
Atlas (runonatlas.com)
Led product and engineering for an AI-native monetization platform fusing revenue intelligence with no-code billing and analytics.
Jan 2025 – Dec 2025
Head of Operations, Competitive Intelligence Unit
Semrush
Oversaw customer success, support, and the new AI Lab and Customer Success for the Competitive Inteligencee unit.
Jan 2024 – Dec 2024
COO & Head of Product
Kompyte (acq. by Semrush)
Scaled competitive intelligence platform from early days to acquisition.
2014 – 2023
Mentor / Alumni Founder Coach
500 Global
Guiding founders on GTM, Product, Operations
Jun 2024 – Present
Projects & Releases
What I've been working on recently.
Lite Metrics
No cookies, real-time insights. Track pageviews, uniques, sources, devices & custom events without bloat or privacy risks. Simple dashboard for solopreneurs.
Lite-Mark
AI Markdown to Pro Sites. Ditch dashboard hell. Prompt any LLM, upload Markdown, and launch stunning landing pages & blogs in minutes. No code, no $29+/mo subs, full ownership
Lite Forms
Get instant email alerts when someone submits your form, and manage every lead in one Lite Forms dashboard—search, export, uploads, spam protection, and webhooks without building a backend.
Resources for Entrepreneur
Useful materials I've found (and created) valuable over the years.
Spreadsheets & Templates
SaaS Pricing Calculator GTM Playbook Framework Usage-Based Revenue Model Tester (Add links or embeds when ready)
Other Tools
Competitive Intelligence Starter Kit 500 Global-inspired Founder Checklists (Expand as you share more)
Get in Touch I'm always open to connecting with fellow founders, operators, and builders.
LinkedIn → linkedin.com/in/albertcolmenero X / Twitter → @albertcolmenero